To mark its 20^th anniversary in 2022, SWISS has been naming 20 of its aircraft after various Swiss tourist areas and resorts. Nendaz in Canton Valais was one of the top three winners in the corresponding competition. The naming ceremony was held in the SWISS hangar at Geneva Airport today, with representatives of Nendaz Tourism and Valais/Wallis Promotion in attendance.

To mark the 20^th anniversary of its foundation, Swiss International Air Lines (SWISS) launched a unique competition last year to select 20 standout Swiss tourist areas or resorts and honour them by bestowing their names on 20 of its Airbus A220 aircraft. Following a keen contest that put a strong emphasis on creativity, originality, authenticity and the location’s links with SWISS, the Valais region of Nendaz and its creative video entry secured one of the three top places, which also earned the winning entrants their own official aircraft naming ceremony.

As a result, SWISS Airbus A220-300 HB-JCN was formally named Nendaz today in SWISS’s hangar at Geneva Airport. The naming was performed by Cheesy the Nendaz mascot, with the VIPs in attendance including Annick Loos, Head of Marketing at Nendaz Tourism, Christian Schwab, Director Products & Markets at Valais/Wallis Promotion and Romain Vetter, SWISS’s Head of Western Switzerland.

“I am delighted that, with this naming today, we can pay such a tangible tribute to the wonderful Nendaz region,” said Romain Vetter at the event. “And we are looking forward to helping spread the Nendaz name throughout our European network.”

On the Geneva-based SWISS route network, Airbus A220 Nendaz is most likely to be operated on services to London, Frankfurt, Vienna, Dublin and Athens.